Summer photo shooting in Florence

Sometimes the intense heat doesn't let us think very well. It was a hot summer day in Florence and I needed to drive a couple of Americans for a photo shoot with good views of the city.

Doing this in the early afternoon carrying a backpack with about 6kg of equipment made things a bit more complicated.

But one of the coolest things when you work with photos of couples in love and in a city that is all about love, art and history, is that once you start making beautiful photos in such iconic places you get a good dose of encouragement to keep going no matter what the weather conditions are.

And as soon as I introduced myself to the couple and we started the photo shooting in Florence everything flowed very naturally and in the end they really liked the result: being driven by a local photographer with explaining a bit of the main points of the Renaissance city along the way and having your passionate record in this scenario is something that customers value a lot.