Rediscovering a place
We know that doing the same things over and over again is creating a routine. For work this often helps us. We save time and effort. For creative work, however, leaning on the guaranteed outcome of a routine can be quite dangerous. It may work for a while, but we know that our clients trust their moments to someone who - besides good photos - will guide them through some paths a little different from common sense, always looking for a beautiful, pleasant result that reflects the feelings involved in that occasion.
As we work in many cities, I often don't know anything about the place where I'm travelling to photograph. I end up studying and researching as much as possible about the city and its points of interest.
But when it comes to a big city in Italy, like Milan, Venice, Rome or Florence, we tend to think we already know almost everything. To do a 30 minute, 1 or 2 hour photo session it helps a lot, but we can't always have the same photos and the same poses in the portfolio. We need to create something different in those same places and whenever possible get to know new ones.
I've been researching more about Venice, a city that is so requested for photos. And I've realized that there's still a lot to see. And even though most of the clients will ask for photos in front of the Basilica of San Marco, besides the different angles that we can create there, it's always nice to include in the photo shoot a different place from the path through which everyone passes and come back with photos in the suitcase much more dynamic and creative.
In August we already have some photo shootings scheduled for Venice, and I can't wait to explore new perspectives in this enchanting city.
Venice for fun!
It's no secret that Venice has carried a magical atmosphere for centuries. The scenic is part of Venetian culture, with Carnival, the masks and the most famous Film Festival in Italy.
It was in this fun atmosphere that I met Sherry. She came from Phoenix, USA, where she lives, to get to know Italy and wanted to record this moment with a photo shoot in Venice.
She was travelling alone. It is always an honor to collaborate with someone to portray their image in a city far from their home country.
It rained a little that day, but we did a beautiful and fun photo shoot.
Yesterday the New York-Venice route was resumed with Delta Airlines. We hope it will be the return of those dear American travellers.
L'importanza della fotografia e del marketing immobiliare
Una buona strategia di fotografia e marketing è un pezzo molto importante del ruolo immobiliare
Una buona strategia di fotografia e marketing è un pezzo molto importante del ruolo immobiliare. La maggior parte degli acquirenti cerca su Internet, e avere foto / video eccellenti è il modo migliore per mostrare la tua casa o il tuo appartamento e generare interesse.
Con i prezzi degli immobili in vendita nelle principali città italiane relativamente alti, come Milano, Firenze, Roma e Venezia, è opportuno che venditori e agenti utilizzino un fotografo immobiliare professionista e una strategia di marketing ben ponderata e pianificata. Gli agenti generalmente considerano le spese fotografiche solo una parte dei molti costi di marketing associati alla vendita o affitto di proprietà.
La prima foto che gli acquirenti vedono sulla vetrina dovrebbe essere una fantastica immagine esterna o uno splendido scatto interno che attirerà la loro attenzione.
Catturare la cucina ristrutturata o l'elegante pietra intorno al camino attirerà un acquirente a cercare maggiori informazioni sulla tua proprietà. È altrettanto importante scattare foto al momento giusto in modo da non creare ombre sulla stanza o altri difetti.
I migliori fotografi sono sempre disposti ad accogliere gli agenti e i loro venditori e fare la fotografia al momento ottimale per ogni proprietà
È importante che le proprietà vengano fotografate, sia ripresa di interno o esterno, ogni stagione. Se una casa ha foto scattate in inverno con la neve a terra e vedi ancora quelle foto invernali nella lista della proprietà in estate, non è una buona impressione sui potenziali acquirenti che la proprietà non sia desiderabile o sia stata sul mercato troppo lungo.
Ogni proprietà ha una storia da raccontare che è il componente chiave della sua presenza online. Quando assumi un agente, assicurati di assumere professionisti che fanno molto di più che scattare foto verticali su iPhone a casa tua. Gli agenti dovrebbero collaborare con professionisti del marketing e fotografi per posizionare la tua casa per ottenere la massima esposizione, venduta al massimo valore, nel minor tempo possibile.
Best places to photograph in Florence
My selection of places to photograph in Florence in Vacation Portraits, Surprise Proposal and Honeymonn sessions
When we think of a destination in Italy, Florence can not be left out. The capital of Tuscany could be simply recognized for its cultural richness associated with the Renaissance. But it is much more than that. Most attractions are nearby and the city is flat, being possible to do everything on foot. A little out of this rule is the Piazzale Michelangelo, a must see to appreciate the city from above. Even so, with a bit of disposition it is possible to walk up the hill leading there, or use some public means or taxi. The other points are all at the Arno River level.
I do not like to think about fixed routes. I prefer to have the points that I must see and follow a more dynamic, free path, according to the flow that the movement of the city offers.
What I usually do in the Photo Sessions and Surprise Pproposals is to ask if customers prefer the monuments closest to the Duomo to Ponte Vecchio or start from the top, and go to river, always with views that have the Ponte Vecchio as background.
Thinking in terms of Tourist Photography we will not delve into the significance of each monument. Each person has different criteria to define what is most important and can not miss in his collection of images in each city. Michelangelo's David, at the Galleria dell'Accademia, is one of my favorite monuments in Florence. But it is not an issue addressed as it is an enclosed museum. Although it is possible to photograph inside, I can not imagine how to compose portraits with clients.
This is a selection of mine, probably very similar to many others offered by route suggestions in Florence, but which I assembled from photographic work with clients and walks around the city at different times and seasons of the year. Let's go to them!
Duomo, Cathedral Santa Maria del Fiore
An american couple at the Florence Duomo
Due the great proportions of the Cathedral, we can create innumerable positions next to it. The three colors of marble, the large entrance door, the dome of Bruneleschi allow us to produce a wide range of images. For those who make a point of capturing the piazza del Duomo without tourists it is necessary to arrive very early, like 6am in the morning.
Santa Croce Basilica
Silvia and Eduardo, from Brazil, at Santa Croce square
Besides being a beautiful church, it is an excellent option for those who want to avoid large crowds and get angles more remote with the whole church in the background, because there is a large piazza in front of. It is worth to follow the events of the city because the space is used for local fairs and is the stage for the famous and contested "Calcio Storico Fiorentino".
San Miniato al Monte
It is also a beautiful marble façade. Getting there can be a bit tiring for walkers. You need to climb the hill that leads to Piazzale Michelangelo, walk a little further to the right and still climb the entire staircase of the basilica. All the effort is rewarded by the view, more "clean" and higher than the one we have at Piazzale. It is the preferred point of the clients for the Surprise Proposal sessions.
The view from San Miniato al Monte
Ponte Vecchio
One of the classic postcards of Florence, can be pictured with walks along the bridge, capturing a small piece of Bruneleschi dome in the background, and is also great for photos with the river. Leaving a little of the bridge and walking the side streets we can explore angles with the bridge in the background, one of my favorite photos.
Sunset at Ponte Vecchio
Ponte alle Grazie
Outside of the traditional tourist circuits, it allows views of the river and centralizing the Ponte Vecchio in the background. If you're lucky, depending on the cloud formations, it's great to insert more "sky" into the photos, especially at sunrise and sunset.
Ponte alle Grazie view
Santa Trinita Bridge
Worth the same mention in Ponte alle Grazie, but on the opposite side of the Ponte Vecchio.
Piazzale Michelangelo
The most traditional point to see the city from above is also the most crowded. If you just want to have a top view and do not care about the crowd this is a great option. And since it's not all photography, after a few clicks, if you have time to contemplate the sunset, it's really fantastic!
Piazzale Michelangelo
Piazza della Signoria
Maybe it's the best "open air museum" that you will have the opportunity to visit. The large statues are an invitation to mount portraits of the most varied points of view. As it is one of the most touristic places in the city, here creativity must speak louder. One tip I would give is to photograph in half body, from the bottom up.
Piazza della Signoria
Galleria degli Uffizi
The central space, a kind of "patio" formed by the design of the building in "U", is great for those who like to photograph architecture and geometric shapes. Columns and exterior corridors also offer good possibilities.
Florence is much more. These are some points that easily come to mind when customers ask for suggestions. But what makes a collection of photos really special is to "live" a little the Fiorentine atmosphere. Stop to enjoy a spritz, a glass of Chianti or a delicious homemade gelato. Many façades of small shops are true movie sets. Allow yourself to walk quietly and you will certainly be rewarded with the best memories of the Tuscan capital.
